Chubb Seguros México.
Brand & image coordinator.
2012 - today.
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Brand management.
Brand management across all media (print, digital, web, video, etc.), supervising the correct use of global brand identity guidelines within the LatAm region across 10 countries.
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Selling out.
Briefing and/or debriefing clients to develop, design and execute marketing strategies from scratch to support our sales teams, Agents and Brokers through publicity such as mailings, flyers and advertising campaigns.
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Teamwork.
Work with external creative resources (creative and design agencies as well as printshops and event planners).
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Communication.
Internal and external communication: Newsletters, mailings, invitations, employee and client campaigns / special notices.
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Brand evolution.
Coordination and implementation in multiple rebranding processes (ABA Seguros, ACE Seguros (Legacy), Fianzas Monterrey & Chubb Seguros (Legacy).
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Branded everywwwhere.
Provide design drafts and elements during creation or upgrades across our
multi-platform portals, websites and apps. -
Archive organization.
Manage and update Chubb’s document archive (Insurance term & conditions, application forms, etc.).
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Event support.
Internal (employees) and external (Agents & Brokers) event planning support nationwide.
Cromos de Mexico.
(+Implant The Home Depot Mexico)
Institutional Signaling Analyst
2006-2012
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Store signaling.
Manage and supervise internal store signaling materials for 81 stores nationwide.
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Brand evolution.
Indoor store signaling concept refresh.
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Production.
Design pre-production, quotation, production and logistics with printshops.
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Design support.
Design and communication support for Marketing, Public Relations and Social
Responsability areas.
Tools.
Fluent written and spoken spanish and english.
Adobe Creative Cloud Suite (Illustrator, Photoshop, Premiere, etc.)
Copywriting abilities
Microsoft Office
Team management platforms (Basecamp, Monday, etc.)
Salesforce Marketing Cloud
Basic HTML/CSS
Education.
Universidad de Monterrey (2009).
Graphic Design bachelor with digital media specialization
Exchange Program
ESDi Escola Superior De Disseny (Sabadell, Spain)