Chubb Seguros México.

Brand & image coordinator.

2012 - today.

  • Brand management.

    Brand management across all media (print, digital, web, video, etc.), supervising the correct use of global brand identity guidelines within the LatAm region across 10 countries.

  • Selling out.

    Briefing and/or debriefing clients to develop, design and execute marketing strategies from scratch to support our sales teams, Agents and Brokers through publicity such as mailings, flyers and advertising campaigns.

  • Teamwork.

    Work with external creative resources (creative and design agencies as well as printshops and event planners).

  • Communication.

    Internal and external communication: Newsletters, mailings, invitations, employee and client campaigns / special notices.

  • Brand evolution.

    Coordination and implementation in multiple rebranding processes (ABA Seguros, ACE Seguros (Legacy), Fianzas Monterrey & Chubb Seguros (Legacy).

  • Branded everywwwhere.

    Provide design drafts and elements during creation or upgrades across our
    multi-platform portals, websites and apps.

  • Archive organization.

    Manage and update Chubb’s document archive (Insurance term & conditions, application forms, etc.).

  • Event support.

    Internal (employees) and external (Agents & Brokers) event planning support nationwide.

Cromos de Mexico.

(+Implant The Home Depot Mexico)

Institutional Signaling Analyst

2006-2012

  • Store signaling.

    Manage and supervise internal store signaling materials for 81 stores nationwide.

  • Brand evolution.

    Indoor store signaling concept refresh.

  • Production.

    Design pre-production, quotation, production and logistics with printshops.

  • Design support.

    Design and communication support for Marketing, Public Relations and Social
    Responsability areas.

Tools.

  • Fluent written and spoken spanish and english.

  • Adobe Creative Cloud Suite (Illustrator, Photoshop, Premiere, etc.)

  • Copywriting abilities

  • Microsoft Office

  • Team management platforms (Basecamp, Monday, etc.)

  • Salesforce Marketing Cloud

  • Basic HTML/CSS

Education.

Universidad de Monterrey (2009).

  • Graphic Design bachelor with digital media specialization

Exchange Program

  • ESDi Escola Superior De Disseny (Sabadell, Spain)